(ePUB) Advertising and Societies by Katherine Toland Frith

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    Advertising and Societies
    Global Issues- Second Printing

    by Katherine Toland Frith

    🔥 Advertising and Societies ยท CLICK HERE 🔥

    • Publisher: Peter Lang Inc., International Academic Publishers
    • ISBN: 9780820462073 (0820462071)
    • Release date: April 4, 2006
    • Format: paperback, 305 pages
    • Author: Katherine Toland Frith
    • Language: english

    About The Book

    Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

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