Customer Relationship Management – FB2 download

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    Catherine Oliphant
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    Customer Relationship Management
    by Kristin L. Anderson, Carol J. Kerr

    🔗 Customer Relationship Management ~ Click Here 🔗

    • Genres: business
    • Author: Kristin L. Anderson, Carol J. Kerr
    • Language: english
    • Format: paperback, 176 pages
    • ISBN: 9780071379540 (0071379541)
    • Publisher: McGraw-Hill Education
    • Release date: October 9, 2001

    About The Book

    This reader-friendly series is must read for all levels of managers

    All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.

    As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today’s hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

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